A Branding Story

DEFINE • DESIGN • DELIVER

Building a strong brand one product at a time!

Germ Guardian recently asked us to assist them with a new product launch for exclusive placement in Wal-Mart stores.

Our responsibilities on the project included the design and production of bi-lingual packaging, product graphics, tri-lingual product user manual, product data and warning labels, product photography as well as the creation of premium digital images for placement on the Wal-Mart website.

Once the finished design was chosen we also provided full size color mock-ups of all items for a Wal-Mart line review. This is one example of many product launches TAYLOR’Design is regualry involved with.

We are familiar with big box store requirements, including Wal-Mart, Costco, Lowes, and Home Depot for product packaging and website placement. We also frequently send our finished digital files overseas for production.

Since 1990

TAYLOR’Design was founded in Akron, Ohio by Chris Taylor. After attending Kent State Univerity and The Cleveland Art Institute, Taylor worked for and was mentored by Jef Sturm, a well known Akron designer specializing in corporate identity. He then went on to work for a couple local ad agencies before starting TAYLOR’Design in the sumer of 1990 with a focus on corporate identity and product packaging. “I’ve never felt like design was work, that’s the blessing of doing something you are passionate about”, says Taylor.

TAYLOR’Design is located in Tallmadge, Ohio, just off the historical Tallmadge Circle. Taylor is a member of the Architectural Review Board for the city of Tallmadge.